Friday, December 27, 2019

Professional Values And Beliefs Effect Essen Care Essay

Introduction This assignment is based on the values exchange scenarios, I have chosen to use Essen who is a 35 years old gentleman, he lives with his wife and 4 children, he also has type 2 diabetes and a BMI of 53. He is now unable to work due to an increased shortness of breath and problems walking. He has been unsuccessful with diets previously and his GP has now recommended that he should have a gastric bypass, unfortunately this procedure cannot be paid for by the NHS. (http://worcester.vxcommunity.com/Issue/adult-scenario-february-2015/21399) – Please see appendix 1 for my answers based on this scenario. I will be looking at how professional values and beliefs effect Essen care. What interpersonal and communication skills the nurse requires, Holistic care and why self-awareness is important in nursing practice. Gastric Surgery Professional values and beliefs A nurse’s primary role is to safeguard and care for their patients. They are responsible and accountable for providing safe, evidence based and patient centred care, and to maintain the dignity and respect for their patients at all times. They must show professionalism and integrity and a work with in their legal and ethical frameworks and in partnership with a multi- disciplinary team of professionals’ and also with their patient and their family/friends/carers. (Hall,C., Ritchie,D., 2013) NHS England states that a Nurse should be: Caring - by delivering a high standard of Care a nurse can help their patientShow MoreRelatedChrysanthemum Cineraiifolium23103 Words   |  93 Pagesimpossible for people with diverse background skills and norms to work together; make decisions, and try to meet project goals and objectives without conflict. Project managers must identify, analyze, and evaluate both positive and negative values of conflict and their effect on performance. They must learn how and when to stimulate conflict and how to use it to increase the performance of project team members. Conflict need not have destructive consequences. Attitudes and conflict management styles playRead MoreBohlander/Snell-Managing Hr24425 Words   |  98 Pagesmatter what size you are, you’re suddenly competing against companies you’ve never heard of all around the world that make a very similar widget or provide a very similar service,† as one global manager put it. In fact, nearly threequarters of HR profess ionals from companies large and small in a wide range of industries and countries say they expect their company’s international business to grow in the coming years.1 Some of these companies are handling the challenge well. Others are failing miserablyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 LeadershipRead MoreLibrary Management204752 Words   |  820 Pages. . . . . . . . . . . . . . . .4 . .6 . .6 . .8 . .8 . 10 . 12 . 13 . . . . . . . 16 . . . . . . . 17 2—The Evolution of Management Thought . . . . . . . . . . . 19 Management in Ancient History . . . . . . . . . . . . . . . . . . . 20 The Effects of the Industrial Age on Management . . . . . 22 Classical Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Scientific Management Movement . . . . . . . . . . . . . . . . . 23 Bureaucratic School . . . . . . . . . . . . . . . .Read MoreMedicare Policy Analysis447966 Words   |  1792 PagesI 111TH CONGRESS 1ST SESSION H. R. 3962 To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. IN THE HOUSE OF REPRESENTATIVES OCTOBER 29, 2009 Mr. DINGELL (for himself, Mr. RANGEL, Mr. WAXMAN, Mr. GEORGE MILLER of California, Mr. STARK, Mr. PALLONE, and Mr. ANDREWS) introduced the following bill; which was referred to the Committee on Energy and Commerce, and in addition to the Committees on EducationRead MoreCost Accounting134556 Words   |  539 PagesSolutions Manual for COST ACCOUNTING Creating Value for Management Fifth Edition MICHAEL MAHER University of California, Davis Table of Contents Chapter 1 Cost Accounting: How Managers User Cost Accounting Information Chapter 15 Using Differential Analysis for Production Decisions Chapter 2 Cost Concepts and Behaviour Chapter 16 Managing Quality and Time Chapter 3 Cost System Design: An Overview Chapter 17 Planning and Budgeting Chapter 4 Job Costing ChapterRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagestotally bored by a movie). They spontaneously appeal to his sense of belief—never, of course, entirely, but more intensely than do the other arts, and occasionally films are, even in the absolute, very convincing. They speak to us with the accents of true evidence, using the argument that It is so. With ease they make the kind of statements a linguist would call fully assertive and which, moreover, are usually taken at face value. There is a filmic mode, which is the mode of presence, and to a great

Thursday, December 19, 2019

Narrative Analysis Of Rear Window By Alfred Hitchcock

Stephanie Bittar Narrative Analysis Paper MCS 273 Rear Window (1955) Alfred Hitchcock’s 1954 film, Rear Window, explores many dimensions in cinematography. The phenomenal film is well known for proclaiming its voyeurism issues that goes on in today’s society. Even though voyeurism is an act that should not be done, this film portrays it in an affirmative way. Rear Window introduces primary structural components in the first act which sets the mood for the audience to interact with J.B. Jefferies in a way as it is the audiences duty to help him solve the mystery on whether Thorwald murdered his wife or not. The opening images of Rear Window introduces the audience to J.B. Jefferies apartment with the window curtains rising. The camera is facing outside the window which reveals the small courtyard. After the camera gives the audience a tour of the courtyard, it then shows us Jeff sleeping on his wheel chair. From this, the audience should be able to perceive there is no privacy at all for the neighbors. What one does, everyone is able to see (only if they are observing). The music in the beginning sets the mood, the audience should feel safe and mellow as if nothing bad is going to happen. There is not one suspicion which tells the audience there will be a murder case throughout this film. With that in mind, the theme is portrayed through Jeff’s perspective from his observation of the neighbors. He observes the love life of his neighbors while he is questioning his ownShow MoreRelatedCrime: A Popular Genre in Literature and Films1232 Words   |  5 Pagesare formally innovative, calling into question the applicability of traditional moral values (right versus wrong), and the ease with which even ordinary people can become implicated in crime. The analysis progresses in chronological order, beginning with three film texts Double Indemnity (1944), Rear Window (1954), Psycho (1960) and culminating in an examination of Tom Stoppards 1968 play The Real Inspector Hound. Through examining the formal structure of the four texts and the ways in which theyRead MoreRear Window Directed By Alfred Hitchcock Essay1575 Words   |  7 Pagestoday’s current society. However, in 1954, gender roles were very specific and it is shown throughout the film, Rear Window directed by Alfred Hitchcock. Through this film, gender ideologies are challenged but ultimately remain unshattered. The film produces an obvious view of women as the caretakers, and fragile in comparison to men who are the main providers. As the plot of Rear Window develops, characters continue to maintain the time periods gender ideologies despite the challenges they overcomeRead MoreReflection Of Casablanca1282 Words   |  6 Pagespractically applied it to physically watching movies. By breaking down scenes and movies as a whole, the way I look at films in general has developed. A reflection on two of the films from this term, Casablanca (Curtiz, 1942) and North by Northwest (Hitchcock, 1959) will carry t he bulk of the essay. Though, I will also be discussing how this class changed the way I saw a movie just a few weeks ago. Casablanca’s script and acting are of particular caliber, and North by Northwest unfortunately does notRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesmore lamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays

Wednesday, December 11, 2019

Management and Cost Accounting Corporate Finance

Question: Describe about the Management and Cost Accounting for Corporate Finance? Answer: Calculation of Cash Budget Uniform Ltd. Cash Budget For the Period October to February Particulars October November December January February Beginning Cash Balance 80,000 -12,000 -504,000 -436,000 -368,000 Cash Collections : Cash Sales 400,000 560,000 560,000 560,000 Total Cash Inflow 480,000 -12,000 56,000 124,000 192,000 Cash Payments : Raw Materials 112,000 112,000 112,000 112,000 112,000 Others Production Cost 280,000 280,000 280,000 280,000 280,000 Fixed Cost 100,000 100,000 100,000 100,000 100,000 Total Cash Payments 492,000 492,000 492,000 492,000 492,000 Ending Cash Balance -12,000 -504,000 -436,000 -368,000 -300,000 Budgeting Budgeting is the process for planning for future expenses and revenue (Bhimani, 2012). All the items of expenses and revenues are forecasted in budgeting process. Budget is prepared for future period. When the actual time comes, the budgeted figure of all costs and incomes are compared with the actual budgeted figure. The difference between the budgeted and actual figure is called Variance. The objective of budgeting is to control and track the expenses with the available funds (Drury, 2012). It ensures that the costs should not exceed than the available resources. There are mainly two kind of Corporate Budget: Operating Budget and Capital Budget. Capital Budget is done to forecast the expenses for capital expenditures (Epstein and Lee, 2009). The assets are acquired in capital budgeting for long-term utilization and these are highly expensive (Fields, 2011). Depreciation is applied on such kind of assets. Operating Budget Capital Budget Operating budget is done to forecast the operating expenses related with the business operation (Horngren, 2011). Operating expenses of business organization is generally not changed over the period. If there is any changes happened in operation due to reduction in sales or any other obstacles. Budget includes three basic elements which are described below: Sales Revenue Sales revenue is most vital elements in a budget. The futures sales should be estimated suitably as much as possible because all others figures are made on the basis of sales revenue (Wilks and Burke, 2008). It is required to check or track the past sales history for estimating the future sales figures. After determination of future target sales, it can be possible to calculate the required necessary expenses related with the sales figures. Total Cost Total cost involves two aspects of cost such as fixed cost and variable cost. The costs which does not vary with sales, is called fixed cost. Fixed costs become fixed whatever sales turnover increases or reduces such as factory rent. The costs which vary with the changing level of sales volume. At the time of estimation of variable cost, it is required to consider the inflation and market forces (Young, 2012). Profit Profit is the amount earned deducting the total costs incurred from the sales revenue. The amount of profit should be that much which can make a sufficient from the business operation. Cash Budget Cash budget is also a part of operating budget. Cash budget is prepared to plan and control the short-term spending (Seal, Garrison and Noreen, 2012). Cash budget is mainly done on monthly basis. But it can also be prepared on weekly, quarterly and annual basis. Cash budget includes both cash inflows and cash flows. In cash budget, the possible expenses and possible incoming of cash flows are estimated (Seal, Garrison and Noreen, 2009). Cash budget shows how the level of cash in hand changed with the spending. Budgeting Process Budget is developed and implemented by the organization on periodic basis at certain intervals (Shim and Siegel, 2009). According to the norm of private industry, it is required to produce a plan in each fiscal year. Budget is also prepared by some government organization. Budgeting process is the process of planning and decision between the time of issuance a budget and the next budget (Weetman, 2010). The steps of budgeting process followed by the Uniform Ltd are as follows: The company asses the actual and estimated figures of the budget of previous year for developing the next budget. The company should focus and identify the needs and objectives for the future period. Certain things are needed to identify and evaluate by the organization such forecasts of revenue, current trends and risk associated. Current trends are the changes in business operation such as spending, staffing level and business volume. It should ensure that the entire budget plan is to be developed in consistent format. It is to be ensured that the procedures and techniques would be implemented in the plan and actual expenses and cash inflows are to be monitored. Before developing the plan, the budget proposals are approved by the responsible person for reviewing. The company should follow the local rules and policies to develop the budget proposals and the full package of budget proposal should cover the organizational objectives. Advantages of Budget for the Uniform Ltd Planning orientation Budget is prepared from the short-term view or daily-to-daily business operation. But it also tries to emphasize on the long-term thinking. So, the main objective of the budget is to plan for future. The objective of the budgeting still work though the management of the organization fails to achieve the goal according to the outline of the budget because it focuses at least on the competitive and financial position of the organization and on the improvement. Assumption Review The process of budgeting helps to identify the objective of business and also to assume the key things regarding the business environment. It these issues are re-evaluated time-to-time, the assumptions will also alter. Performance Evaluation The performance of the worker can evaluated through budget. The company set the goals for a budgeting period and can also promise to pay the bonuses and incentives according to their performance. After comparing the budget and actual report, it can be appraised the performance regarding the progressing to meet their goals. Cash Allocation If there is limited cash available for the investment in fixed and working capital, the procedure of budgeting is very much important to determine the most worthy assets which are required to invest in business operation. Bottleneck Analysis Budgeting process also creates focus on the bottleneck whether to increase the capacity or to shift work. PART B Amount 000 Calculation of Payback Option A Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Net Cash Flow -1320 990 660 495 330 330 Cumulative Cash Flow -1320 -330 330 825 1155 1485 Payback Period (year) 1.5 Option B Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Net Cash Flow -1650 578 660 825 1073 1155 Cumulative Cash Flow -1650 -1072 -412 413 1486 2641 Payback Period (year) 2.5 According to the payback period, Victorplc should select Option A because it has lower payback period i.e. 1.5 years. Calculation of ARR Option A Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Initial Investment -1320 Cash In Flow 726 396 231 66 66 Average Accounting Income 297 ARR 23% Option B Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Initial Investment -1650 Cash In Flow 248 330 495 743 825 Average Accounting Income 528.2 ARR 32% Option B has highest ARR i.e. 32%. So, it can give more annual income. Therefore, the company should select Option B. Calculation of NPV Option A Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Cash Outflow -1320 Cash Inflow 990 660 495 330 330 Discount Rate 15% 0.8695 0.7561 0.6575 0.5717 0.4972 Present Value 860.87 499.05 325.47 188.68 164.07 Total Present Value 2038.14 Net Present Value 718.14 Option B Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Cash Outflow -1650 Cash Inflow 578 660 825 1073 1155 Discount Rate 15% 0.8696 0.7561 0.6575 0.5717 0.4972 Present Value 502.61 499.05 542.45 613.49 574.24 Total Present Value 2731.84 Net Present Value 1081.84 Option B has NPV more than the Option a i.e. 1081840. So, option B should be selected. Calculation of IRR Option A Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Net Cash Flow -1320 990 660 495 330 330 IRR 43% Option B Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Net Cash Flow -1650 578 660 825 1073 1155 IRR 37% The IRR of Option A is more than the Option B i.e. 43%. Therefore, the company should select Option B. Recommendation according to the various appraisal method Playback Period Payback period is calculated to find out the span of time needed to recover the cost of investment (Daly and Barkakati, 2010). According to that the decision is taken whether to undertake the project or not. Longer the payback period is not suitable for investment. When two or more projects are considered in capital budgeting, the project having shortest payback period is accepted because it can recover the initial investment of project quickly Strengths According to Payback period approach, all the cash flows are forecasted from the project which it will earn in future. The period of recovering the cost of project is calculated. This method is usually applied by the business to set a limit of time within which the cost should be recovered. The one of the important advantage of Payback period is that it is simple to calculate. Under this method, it is not required like other methods of capital budgeting to convert all the expected cash flows into present value adjusting the discounting factor. The calculation is straightforward. All the expected cash flows are added and then the initial cost of the project is subtracted from that. The payback period method is associated with the short time prospect. This approach implies that the project will generate cash shortly and the initial cost will recovered within the shortest time. So, the risk is lower. Weaknesses Payback period method does not consider time value of money. Discounting factor is not applied to discount the expected cash inflows. But, in real economy, the value money is affected by the time. The cash flows are expected to earn but the value is expected for future may be less in present time. Also, the inflation is not adjusted in this approach. But, the inflation has greater impact on economy. The risk of recovering cost is minimized by this method. The risk is less for short-term oriented project. But, the risk is more for long-term oriented project. The organization may earn more return from a high risky project. According to Payback period method, the project having short payback period is better for the investment. The organization can earn any other benefits after the end of payback period which is ignored by this method. So, it does not measure profitability. If the organization a short time limit, it may miss the future benefits of the project. Accounting Rate of Return ARR determines the annual income that can be earned from the project (Marlowe et al., 2009). For the calculation of ARR, average accounting income is divided by the average investment of the project. If ARR is same to or more than the required rate of return, the project is selected. In the situation of mutually exclusive, the project with highest ARR is selected. Advantages ARR is also simple to calculate like payback period method. ARR considers the profitability factor. Disadvantages Likewise Payback period, it also does not consider time value of money. The calculation of ARR can be done in various ways. Consistency is the problem of ARR. In ARR method, accounting is used except the cash flow. If the maintenance costs of a project are high, it is not perfect for the investment because cash inflows influence the viability. NPV Net Present Value is the current value of future cash flows expected from an investment option including residual value, if any, less the initial outlay of the project (Peterson and Fabozzi, 2002). In capital budgeting, the profitability of an investment option is measured by the NPV. It is one of the most reliable methods because time value of money is adjusted by using discounted cash inflows. To calculate the NPV, first the expected cash inflows are converted into present value with discounting factor. The net cash flows may be equal or may different. If they are equal, annuity formula is used to calculate the present value. In case of different cash flows, all the cash inflows are converted in present value individually. Strengths The strength of the Net Present Value is NPV always gives importance to the value of money in respect to time. NPV always calculate the cash inflow of the present value. In Net Present Value, it calculates both the cash flow to find out whether to invest in the project or not. The Net Present Value always gives high priority to the profitability (Pike and Neale, 2009). If the financial analyst calculate and found that the project return is less, the financial analyst will not allow investing in that project. It also gives high priority to the risk factor of the project. Limitation The cash flows for the future are estimated and it may different from the actual figures (Wyatt, 2012). It is the main drawback of NPV. This is due to the assumption of discounting rate. The use of Net Present Value is very difficult. In the Net Present Value, it is very difficult to find the accurate discount rate. The Net Present Value sometimes does not give the correct calculation, when the life of the project is unequal. IRR It is known that IRR can be employed if the company knows the investment cost and annual cash flows. Therefore, the company can determine the accurate rate of earnings that can deliver the expected return at some point of time that is five years. The company, Victorplc by applying IRR can disclose the high rate of return that can be generated from the project. Apart from that, the company need to study the market condition to whether the market feasible for the production of proposed project or not. The market will let know about the cost of raw materials, labour cost, numbers of competitors, etc. Therefore, it will help the company to take effective decision and gain much expected higher benefit from the project. On the other side, in order to improve the analysis, the company may need to acknowledge all the cost related to building cost, installation cost, raw material cost, manufacturing cost, etc so that exact return can be evaluated in order to be sure that production of the mac hines can ensure expected return. Moreover, in accounting IRR methods, the company need to determine the value of cash flow after tax so that exact valuation can be identified and ensuring effective return rate (Berk and DeMarzo, 2009). Apart from that, cash flow analysis can be useful in analysing decision. The company may need to estimate the cash outflow that is expenditure and also the cash inflows that is revenue which will help in analysing the net cash that may be available in the project. Therefore, the company can be able to take decision on the available projects. Recommendation It is known that investment decision technique is effective for any business to take identify the project that can ensure high return. Therefore, in order to analyse the decision two capital budgeting techniques has been used that are discounting method which relate with the Net Present Value and the non-discounting method which relate to Pay Back period (Pogue, 2010). The discounted method is effective in determining the stock value and the also provide details that how much company can accumulate cash after meeting all financial obligations. Apart from that, non-discounted method can be too effective in analysing the project decisions and the company can be able to know the expected time period to recover the invested amount. On the other hand, both the capital budgeting methods comprises some strengths and weakness that can be related with the investment decision. Therefore, the company may need to consider the major weakness before making up any decision so that higher benefit ca n be received and increasing cost can be controlled. Thus, the strength and limitation of the payback will be discussed along with the strength and restriction of net present value so that extracted analysis can be improved. In case of independent project or a single conventional project both IRR and NPV provide same indicator about whether to accept or reject the project (Smart, Megginson and Graham, 2010). But the conflict arises for mutually exclusive project. It can be observed that one project higher NPV while the other has a higher IRR. The relative size of the project and the cash flows distribution of project are different. So, the conflict arises. When facing such situation, the higher NPV project should be accepted because NPV is an absolute measure (Watson and Head, 2011). Through NPV, the investment options can be ranked in terms of exact monetary value. According IRR, the investment options can be ranked in terms of best investment return. So, it is a relative measure. On the other hand, firm or organization can employ Internal Rate Return (IRR) to avoid the drawback of NPV which arises due to discounting factor. So, for the budgetary process, organization needs use both NPV and IRR as inves tment appraisal process. References Berk, J. and DeMarzo, P. (2009). Corporate finance. Upper Saddle River: Pearson Education. Bhimani, A. (2012). Management and cost accounting. Harlow, England: Financial Times/Prentice Hall. Daly, K. and Barkakati, N. (2010). Financial management systems. [Washington, D.C.]: U.S. Govt. Accountability Office. Drury, C. (2012). Management and cost accounting. Andover: Cengage Learning. Epstein, M. and Lee, J. (2009). Advances in management accounting. Bingley: Emerald Pub. Fields, E. (2011). The essentials of finance and accounting for nonfinancial managers. New York: American Management Association. Horngren, C. (2011). Introduction to management accounting. Upper Saddle River, N.J.: Prentice Hall. Marlowe, J., Rivenbark, W., Vogt, A. and Vogt, A. (2009). Capital budgeting and finance. [Washington, D.C.]: ICMA Press. Peterson, P. and Fabozzi, F. (2002). Capital budgeting. New York, NY: Wiley. Pike, R. and Neale, B. (2009). Corporate finance and investment. Harlow, England: Financial Times/Prentice Hall. Pogue, M. (2010). Corporate investment decisions. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Seal, W., Garrison, R. and Noreen, E. (2009). Management accounting. Maidenhead: McGraw-Hill. Seal, W., Garrison, R. and Noreen, E. (2012). Management accounting. London: McGraw-Hill Higher Education. Shim, J. and Siegel, J. (2009). Budgeting basics and beyond. Hoboken, N.J.: John Wiley Sons. Smart, S., Megginson, W. and Graham, J. (2010). Financial management. Mason, Ohio: South-Western. Watson, D. and Head, A. (2011). Corporate finance. Harlow: Financial Times Prentice Hall. Weetman, P. (2010). Management accounting. Harlow, Essex, England New York: Financial Times/Prentice Hall. Wilks, C. and Burke, L. (2008). Management accounting - decision management. Amsterdam: Elsevier/CIMA. Wyatt, N. (2012). The financial times essential guide to budgeting and forecasting. Harlow, England: Pearson. Young, S. (2012). Readings in management accounting. Boston: Prentice Hall.

Tuesday, December 3, 2019

The Marketing Concept

Abstract The marketing concept remains a fundamental parameter of marketing that makes organizations meet the needs and wants of their customers thereby surviving and flourishing in the dynamic market. Organizations should treat customers as Kings that is giving them the first priority in all their activities. In laying marketing strategies, organizations ought to consider the tastes and preferences of their customers.Advertising We will write a custom essay sample on The Marketing Concept specifically for you for only $16.05 $11/page Learn More This will enable them to produce services and goods that fit into the customers’ bracket of needs and wants. If this process continues, customers’ satisfaction will be assured leading to attraction and maintenance of customers. Since most firms target profit maximization as their main objective, they will also meet the set objectives in the end thus gaining competitive advantage over their competito rs in the marketing environment. This essay will analyse the relationships that exist between satisfaction of customers’ needs and the organizational needs. It will analyse the marketing concept form a historical perspective and analyse the elements that an organization can do to satisfy its customers. In marketing, customers are the most vital aspect since the main objective is to satisfy their needs. The entire organization should understand and uphold the marketing concept as it is not a single domain of the marketing department (Bell, 2010, p. 27). Success in businesses requires an inclusive approach from all the departments. Every manager and employee should put the customer’s needs and satisfaction in the frontline. The marketing concept and philosophy is involved in product, selling and marketing. Product philosophy enables the organization to know what it can produce and what it cannot produce. It can put emphasis on high quality products with low cost of produ ction. This philosophy does not lead to poor sales; instead, it creates more market for products made than before. During the industrial revolution, the production was extremely low as goods were made using hands, but the goods were still marketed. Customer’s satisfaction was extremely low because of low and slow production that led to low market. Currently, there is mass production, but it has not covered all customers’ satisfaction.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, it has created economies of scale thereby leading to low cost of production and low price of goods (Hooley et al., 1995, p. 10). This implies that the production philosophy can work in a newly established industry. According to Henry Ford, different colour of products can increase the cost of production, which leads to more market. He argued that to get more customers, one should lower pric es for goods (Cochran, 2003, p. 15). During the Industrial revolution, there was an increase in the volume of products; this prompted the need for a marketing department that will focus on selling of the goods. Increase in supply and production brought to an end the surplus production leading to advertising and personal selling to reduce inventories and increase sales. Additionally, it enables the organization to focus on the production work, and sell whatever property they produce. Nevertheless, distributing goods according to the consumer’s preference is easier. Further, a good sales department cannot meet the needs of all customers since the customers have many choices. It struggles to make the organization understand the customers before designing and making products. When needs and wants of customers are included in the production work, the organization will increase sales since they will meet the customer’s preference thereby maximizing its profit. The management in organizations should be skilful in order to understand their customers, as this is the key to quality service provision (Cochran, 2003, p. 17). In environmental scanning and forecasting, firms should be able to foresee the needs of their customers. This approach will help organizations meet and exceed the expectations of their customers. In addition, organizations that understand the needs of their customers will be able to alter their services and goods in line with the customers’ change in tastes and preferences in future.Advertising We will write a custom essay sample on The Marketing Concept specifically for you for only $16.05 $11/page Learn More They can do this without any challenge of reorganization or loss since they keep continuous contact with their customers. Markedly, continuous contact with customers requires an attentive management that can listen to complains that customers raise and reward perennial ones; this increases their loyalty to the business. Major business organizational units aim at surviving in the market. How a firm manages its working capital determines its financial health or status. Strategic working capital policies should be available to ensure that the firm will make profit even during a financial crisis. This management helps to generate new capital to settle future debts. A good management of working capital can also make it possible for firms to engage in risky ventures, which have huge returns (McClelland, 1995, p. 97). Therefore, it encourages investment options that can fully satisfy the needs of the customers. Secondly, organizations target growth and development of their internal services in terms of institutional and professional competency, innovations in products and services and customer growth. Firms also aim at fostering strong relationships among its external networks. Lastly, another organizational need is serving and uplifting all its stakeholders; for instance, an org anization can engage in Corporate Social Responsibility (CSR) to make changes in the world. It can also encourage its employees to work towards achieving their life objectives through continuous training on life skills. Customers will also like an organization that educates them on the content of various products and how to use them. For organizations to understand their customers, they should try to be in the customers’ shoes, use various organizational data, or even ask the customers on what they think on productivity and service provision. Using the Customer Relationship Management system (CRM) can assist firms to understand the needs of their customers. This data shows how customers take orders and how quick the company delivers these orders. CRM systems contain information on consumer behaviours and preferences that can help an organization to identify various needs of its customers’ thereby increasing profitability (Mckitterick, 2000, p. 21). If an organization u tilizes this data carefully, it can improve in customer satisfaction and retention.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A customer survey can also be helpful to an organization that is interested in meeting the needs and wants of its customers. In engaging customers in a satisfaction survey, they feel more valued than in another firm that does not inquire on their views and contributions. Notably, a firm can gain meaningful insights if it goes ahead to inculcate the views of customers when making improvements or changes in their services. Such a scenario will increase customers’ loyalty, which makes it easier for the firm to understand the needs of these customers hence tailor its products towards satisfying these needs. Evidently, such a marketing strategy will alter the performance of a firm since the customers will be able to inform the organization of the behaviours that they feel should be altered. For instance, customers can inform the organization of bad behaviours among its staff only if they are close to the management. If the management can proactively consult its customers, it will be able to correct its wrong doings that could have caused dissatisfaction to customers. Moreover, an organization can opt to be in its customer’s shoes. In this manner, the management will study the points at which the customers access the enterprise. Some of these points include deliveries, phone calls, and correspondence; the management should scrutinize if there is immediate responses to phone calls and the friendliness of its receptionists. The slowness in handling customers’ complains coupled with the arrogance of the receptionist can be the reason behind customers’ dissatisfaction. To avoid losing customers, the management should try to put the interest of its customers at the forefront by addressing their complaints promptly (Mckitterick, 2000, p. 23). Further, the firm should deliver on it promises and even surpass the customers’ targets. All the departments in an organization should focus on surpassing the expectations of the customers. Understa nding the customers remains a secret that businesses can use in identifying the needs and wants of its customers thereby enhancing satisfaction among the customers. Markedly, a firm will realize and surpass its organizational goals of continuous expansion and growth in the market with continuous loyalty of customers. In meeting the customers’ needs, businesses should design products and services that are affordable, attractive, work well and always available. They also engage in product promotion to alert consumers on the existence of their products hence encouraging them to purchase the products. In the current market, customers tend to adopt the new technological systems such as online shopping. An organization should upgrade its information management system in order to be in line with the requirements of the customers. First, organizations with updated Information Management (IM) have all their data well managed in the systems. This information management fosters growth, as it reduces the cost of operation (Bhatt, 2010). Organizations can develop websites that can promote communication. For example, pizza companies have designed a website where their customers can order their own pizzas from the stores. Since organizations handle large volumes of data, there is the need to employ the Information Technology in ensuring proper data storage. Organizations handle clients’ data, employees’ data, managerial data, suppliers, and procurements data amongst others. There is the need to align these pieces of information for easy access by the prospective owners and the organization. This is where the Information management is applicable. Research has revealed that businesses that have a well-organized and managed data improve customer satisfaction minimize cost on IT thus increase revenue and realize improvement on operational efficiency. Further, a properly managed IM eliminates decisions based on assumptions as the information can be retrieved within the shortest time possible; it enables organizations understands their customers’ behaviours and preferences. This enables organizations to serve their clients well and even retain most of them (Bhatt, 2010). IM also increases efficiency as customer care agents can access clients’ data at an instant. Business outlets are inculcating technological modifications into their systems in order to increase their efficiency and reduce the cost of operation. Organizations should use specifications or approaches that they can undertake. Remarkably, the success of Information Management depends on their alignment and integration with the Human Resource (HR) and organization’s objectives. Clearly, an organization that tends to meet the meet the needs of its customers will actually meet its strategic goals and objectives. The customer service department in an organization can assist in attracting, serving, and retaining customers by applying proper knowledge managemen t techniques. Knowledge Management (KM) can assist a firm to predict the future behaviour of its customers in terms of their tastes and preferences. Therefore, KM and environmental forecasting can help a firm to save on the cost of production; therefore, it can direct these funds in expanding its services to occupy large market area (Pride Ferrell, 2002, p. 45). Such a firm will avoid wastage on producing goods or services that will not receive positive market response. Understanding the needs of customers is the job of all departments in an organization. From the above analysis, businesses should put more resources on researches that aim at learning the needs of their customers. Customers remain the epicentre of all businesses since without them, no transaction will occur. Organizations should pay immense attention to the behaviour and complaints of their customers to ensure continuity. An organization that is updated on technology, provides a variety of products, and interacts fr eely with its customers will satisfy the needs of its customers. This act will increase profitability of the organization. The firm will use the profit to expand its services and invest in other risky, but profitable ventures. Therefore, organizations that align their strategic objectives towards customers’ satisfaction will achieve their missions. References Bell, M. L. (2010). Marketing; Concepts and Strategy. University of Minnesota: Houghton Mifflin. Bhatt, Y. (2010, March 1). Information Management: A Key for Creating Business Value. The Data Administration Newsletter – TDAN.com. Retrieved from http://tdan.com/information-management-a-key-for-creating-business-value/12829 Cochran, C. (2003). Customer satisfaction: tools, techniques, and formulas for success. Chico, Calif.: Paton Press. Hooley, G. J., Lynch, J. E., Shepherd, J. (1995). The Marketing Concept: Putting the Theory into Practice. European Journal of Marketing, 24(9), 7-24. Web. McClelland, S. B. (1995) . Organizational Needs Assessments: Design, Facilitating and Analysis. Atlanta: Greenwood Publishing Group. Mckitterick, J. (2000). What is the Marketing Management Concept?. Chicago: Houghton Mifflin. Pride, W., Ferrell, O. C. (2002). Marketing: Concept and Strategies. Abingdon: Deep Deep Publications. This essay on The Marketing Concept was written and submitted by user Fernanda R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

The Shawshank Redemption Argumentative Essay Example For Students

The Shawshank Redemption Argumentative Essay The Shawshank RedemptionThe Shawshank Redemption is a very unique movie which involves manydifferent personalities and underlying themes. The personalities of the inmatesare very interesting and when they are combined they create a very fascinatingplot which looks at prison life in a interesting and different perspective thanone normally thinks. The main characters are Andy Dufrense (Tim Robbins) andEliss Red Redding (Morgan Freeman). These characters are well complimented bythe wise and simple old man, Brooks (James Whitmore), and the evil warden. Thepersonalities of the Shawshank prison combined to form a sort of community. Onenever really thinks of a prison as such, but it seems to hold true. This movieshowed a prison not only as a place where murderers and thieves live, but as acommunity of people who have had problems and may or may not be rehabilitating. We will write a custom essay on The Shawshank Redemption Argumentative specifically for you for only $16.38 $13.9/page Order now It seems that some prisoners go in and accept what they have done and try tomake something of an already disastrous life while others give up and reallydont care if they commit other crimes (inside and outside of the prison). Butin all reality, the prison was home for the inmates and they made it into whatit was. The demeanor of the characters creates a very unique atmosphere. The story revolves around Andy who is convicted of murdering his wifeand her lover in 1946 and is sentenced to life in prison. He is sent to theShawshank prison, the state prison in Maine which is known for its harshness. At the beginning of the movie, one does not know if Andy committed thehorrible crime of murder. But what is known is that he is not ready for prisonand honestly doesnt seem like a man who would survive. His thinking going in isjust to survive and blend in. He knows that sticking out would not be good forhim. Throughout the movie, Andy undergoes several changes in his personality. But overall, he seems like a wise man who will deal with what the justice systemhas served him. He is normal on the outside but seems full of emotion. Hisemotional side is best put by the 4/14/95 issue of the San Francisco Chroniclewhich reads, Dufrense, a soft-spoken banker with emotions bubbling under thesurface. Andy is a very complex character but one can see that he holds hisfeelings inside of him and tries not to let people know how he feels. Andys friendship with Red begins in a peculiar way because neither of themhave anything in common. Andy asks for a rock hammer which Red gets for him. Red,knowing that Andy is vulnerable, gets him on the tar duty and seems to take himunder his wing. The friendship is very unique and they both are very energeticwith emotion. Bill Dupre of the News and Observer writes of their emotiontogether, This is a graceful, quiet characterization, and Robbins scenes withFreeman are wrought with depth, delicacy, and precision.This is where the opportunistic side of Andy begins to be evident. Afteroverhearing the guards talking, he almost risks his life to tell the guard thathe will help him keep the $30,000 that he inherited. This shows that Andy hadguts and that he wanted to survive. In return for his favor of helping the guard,he gets his fellow workers ice cold beers on the last day. It is ironic becausehe has quit drinking himself. Andy then begins to work in the library becausethe warden hear s of his talents in finance. This is where Andy first meetsBrooks. He use this opportunity to ask the state for more money to build alarger library. And finally, the way Andy escapes is almost genius. Knowing thathe is on the good side of the warden, he devises a very interesting andsuccessful plan of escape. .u6bca761e966b79e21206d5478911a40f , .u6bca761e966b79e21206d5478911a40f .postImageUrl , .u6bca761e966b79e21206d5478911a40f .centered-text-area { min-height: 80px; position: relative; } .u6bca761e966b79e21206d5478911a40f , .u6bca761e966b79e21206d5478911a40f:hover , .u6bca761e966b79e21206d5478911a40f:visited , .u6bca761e966b79e21206d5478911a40f:active { border:0!important; } .u6bca761e966b79e21206d5478911a40f .clearfix:after { content: ""; display: table; clear: both; } .u6bca761e966b79e21206d5478911a40f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6bca761e966b79e21206d5478911a40f:active , .u6bca761e966b79e21206d5478911a40f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6bca761e966b79e21206d5478911a40f .centered-text-area { width: 100%; position: relative ; } .u6bca761e966b79e21206d5478911a40f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6bca761e966b79e21206d5478911a40f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6bca761e966b79e21206d5478911a40f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6bca761e966b79e21206d5478911a40f:hover .ctaButton { background-color: #34495E!important; } .u6bca761e966b79e21206d5478911a40f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6bca761e966b79e21206d5478911a40f .u6bca761e966b79e21206d5478911a40f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6bca761e966b79e21206d5478911a40f:after { content: ""; display: block; clear: both; } READ: Fvgdf EssayOverall, Andy blends in with the prison community through the good timesand the bad (the sisters, a group of homosexual rapists). His personality is oneof a person who makes the most of what he has. But he never loses hope that hewill be free one day. Red is a very unique character in his own right. The prisons sole blackinmate, he is the man who smuggles contraband into the prison. He is also alifer and he says that he is the only man in the prison who is guilty. He hasaccepted his fate and is dealing with the prison as his life but still tries tomake his life on the inside the best he can. Red really doesnt think much aboutbeing paroled (he is rejected several times during the movie). He just takes oneday at a time. He is determined not to let the jail system get to him. Hisfriendship with Andy becomes stronger throughout the movie from when they firstmeet until Red joins Andy in Mexico. Red is a man who knows the rights andwrongs of the prison and it seems that Andy becomes his apprentice during themovie. Overall, Red is a subtle man who tries not to be noticed. His personalityis one of perseverance and he is ready to accept what the system may deal him. Talking about the warden is difficult just for the reason that he is acruel man who represents evil and unfairness in the movie. The reason the wardentakes a liking to Andy is because Andy is an accomplished accountant who canhelp him cheat the state. The opportunistic Andy takes advantage of this byreading the Bible (to impress the warden) and basically doing what he is told. This leads to the wardens demise (trusting Andy too much) and Andys escape. The personality of the warden does not change much throughout the movie. Even if he does something nice (letting Andy help fellow inmates), his solepurpose is to profit and be in charge. He shows off his power many times and inthe cruelest way. For example, his power and cruelty can be best seen when hediscovers that the young inmates testimony may free Andy. The wardens solutionis to kill the young inmate and get the matter out of the way. Losing Andy wouldbe devastating to him. The warden basically adds the bad guy dimension to themovie. The prison had people of all ages and backgrounds (non racial). Brooks is areal old timer who had been in the prison for a very long time. He exemplified aman who had just made prison his life and he was very content with his life. Henever foresaw leaving and knew this would be his life. He didnt expect anythingout of the ordinary to happen. He seems to be a lost soul not knowing what hewants or what is right for him. His death signified his confusion. The movie gives us a perspective of a prison not really shown before. Though the movie may seem unrealistic in some ways, it is very moving and makesone think deeper about who the inmates are and what they are really like. In the4/14/95 issue of the San Francisco Chronicle it reads, As preposterous as it isappealing, The Shawshank Redemption takes a straightforward, soul stirringnovel by Stephen King and turns it into a somber, bloated prison drama designedto pump you with inspiration. This inspiration is created by the actions andwords of various characters. It is actually an inspiration to the viewer toalways have hope and pursue your goals. Red said, Hope is dangerous on theinside. He was saying that having hope could drive a man crazy but in allreality he had hope in himself. This was untrue because Brooks death signifieda lack of hope. He really had no one and the inmates were his family. Leavingthe prison was devastating and he just thought nothing of life. Red was contradictory to his own words because he ended up surviving and succeeding all be causeof the hope that he had. .u6732b013a08de9c9514baadb55fa4c43 , .u6732b013a08de9c9514baadb55fa4c43 .postImageUrl , .u6732b013a08de9c9514baadb55fa4c43 .centered-text-area { min-height: 80px; position: relative; } .u6732b013a08de9c9514baadb55fa4c43 , .u6732b013a08de9c9514baadb55fa4c43:hover , .u6732b013a08de9c9514baadb55fa4c43:visited , .u6732b013a08de9c9514baadb55fa4c43:active { border:0!important; } .u6732b013a08de9c9514baadb55fa4c43 .clearfix:after { content: ""; display: table; clear: both; } .u6732b013a08de9c9514baadb55fa4c43 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6732b013a08de9c9514baadb55fa4c43:active , .u6732b013a08de9c9514baadb55fa4c43:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6732b013a08de9c9514baadb55fa4c43 .centered-text-area { width: 100%; position: relative ; } .u6732b013a08de9c9514baadb55fa4c43 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6732b013a08de9c9514baadb55fa4c43 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6732b013a08de9c9514baadb55fa4c43 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6732b013a08de9c9514baadb55fa4c43:hover .ctaButton { background-color: #34495E!important; } .u6732b013a08de9c9514baadb55fa4c43 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6732b013a08de9c9514baadb55fa4c43 .u6732b013a08de9c9514baadb55fa4c43-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6732b013a08de9c9514baadb55fa4c43:after { content: ""; display: block; clear: both; } READ: Ethnographic Film EssayThe personalities of the characters create an almost unreal setting whereyou see things you may not expect to see. A community of people is what themovie is about. A community which goes through good times and bad ones. But thecharacters are what makes this film so unique and so great.

Saturday, November 23, 2019

Ethnic Polarization and the Duration of Civil War

Ethnic Polarization and the Duration of Civil War Introduction The article discusses the relationship between the civil war duration and ethnic polarization. The arguments in the article provide that civil wars are key barriers to the development of the economy. Civil wars lead to the destruction of infrastructure, loss of human life and have an effect on future prospects for investment.Advertising We will write a custom essay sample on Ethnic Polarization and the Duration of Civil War specifically for you for only $16.05 $11/page Learn More The causes of civil wars can be analyzed in relation to their onsets, the duration of the wars, as well as the incidence of civil wars. Civil wars may start randomly, after which conflicts emerge. Factors such as a country having mountains where rebels can hide also contribute to the onset of civil wars. Civil wars may also emanate from low per capita income; this makes a civil war last longer than it would have lasted if the per capita income was high. Lack of democrac y may also trigger a civil war as rebels form militia groups in order to oust an undemocratic regime (Montalvo Reynal-Querol 123-143). Literature Review The available literature indicates that certain factors can be attributed to the onset of civil wars. One of the methods used in the estimation of the civil war onset includes logic regression, which analyses some of the causes as high population, with high primary commodity exports, as well as a population that is highly dispersed. Inequalities in incomes, ethnic differences and political liberties may not be significant risk factors for civil war. The available literature also indicates another probable causes of civil war which is oil exports in a country. An analysis on the incidence of civil war shows ethnic polarization as one of the factors affecting the incidence of such wars (Montalvo Reynal-Querol 123-143). Analysis by Montalvo and Reynal-Qureol shows that democracy and export have little impact on civil wars. In terms o f duration of civil wars, Gates and Strand estimate that major factors influencing this issue are political instability, parallel conflicts and autocratic regimes. Studies also indicate that income inequality can be regarded as a main cause of civil wars (Montalvo Reynal-Querol 123-143). Method/Methodology Certain methods can be used to explain the relationship that exists between civil wars incidence and ethnic polarization. One method, which can be utilized, is the traditional ration form, which defines a quadratic based cost function, contest success function, as well as pure contest equilibrium.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another model that can be employed to establish relationship between conflict and ethnic polarization, is taking a country that consists of two social groups. This model shows that the discovery of a natural resource may trigger violence b etween the two groups. The methodology used to establish the relationship between civil wars and ethnic polarization is also based on measuring the duration in relation to years, months, weeks, as well as days (Montalvo Reynal-Querol 123-143). Methods such as Kaplan-Meier estimation of the survival function can be used to establish the relationship existing between ethnic polarization and duration of civil wars. Based on this method, survival function of countries that have low ethnic polarization tends to be dominated by nations with high ethnic polarization (Montalvo Reynal-Querol 123-143). Results As indicated in the results provided in the article, ethnic polarization has a profound impact on civil war duration. More pronounced ethnic polarization indicates that the civil wars will last longer than expected. Therefore, ethnic disparities within a population may cause civil wars that may even last for decades. Attention should be directed at polarized countries in order to come up with measures, which will ensure civil wars do not take a toll on the population (Montalvo Reynal-Querol 123-143). Montalvo, Jose Marta Reynal-Querol. Ethnic polarization and the duration of civil wars. Econ Gov 11 (2010):123–143. Print.

Thursday, November 21, 2019

SWOT analysis on Apple company Research Paper Example | Topics and Well Written Essays - 1000 words

SWOT analysis on Apple company - Research Paper Example SWOT Analysis Strength Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new product and solutions with a superior ease of use. The company investment in the research and development along with marketing and advertisement also adds on to the list of its strength (Apple Inc.-a, 2011, p.1). The company products are in high demand for example, sale of iPod increased and about 100 million iPods were sold making it the fastest selling music player in history (Apple Inc.-b, 2011). The sale of its notebooks products are also very strong and represent a huge contribution to Apple’s income. Apple is one of the most influential and established brand in the world and thus has a set of loyal customers who advocates the brand. The brand not only attracts new cust omers but also retains them. Weaknesses It was reported that Apple iPod Nano had faulty screen. Apple has admitted that there was problem with its new iPod Nano due to a manufacturing problem. The company claims that this problem has affected less than a 10th of 1% of all the Nanos shipped (BBC News, 2005). The music industry have demanded to increase the price of its music downloaded file as many of the music industry makes money from iTunes rather than from the sales of the original CDs. According to Steve Jobs, Apple has made a sale of more than half a billion songs with its iTune Music store capturing about 82% of the market share in US (Cohen & MacCentral, 2005). The product life cycle of the products of Apple is very short and thus revenues depend on the launch of new products and services. Market share of Apple is behind from its competitors such as Microsoft. Opportunities As more and more consumers are getting individualistic and conscious about a brand, Apple’s oppo rtunity is to target those set of consumers. Apple can introduce more new models to cater to the needs of its customers. Apple has an opportunity to develop its iTunes into mobile phone format. Downloads could be available through USB cables, new technology and strategic alliances which would offer a wide opportunities for Apple. The music can be downloaded from Podcasts and played on the iPods where the listener can subscribe for free and revenue can be generated from sales of various other downloads. Another opportunity lies with Apple is with the company’s smart phones. At present Samsung has outshines Apple smart phone thus giving an opportunity to Apple to come up with new features and capture the market share (Whitney, 2011). Since the PC and mobile industry is growing at a steady rate, thus Apple being one of the successful brands has a wide opportunity to explore and expand itself into other countries such as into Asia. There has been an increase in the demand for onl ine music and other applications such as the cloud making a room for Apple to expand into these sectors and generate high revenue. Threats The biggest threat for Apple comes from the high level of competition from the technology markets. A successful market attracts competitors and Apple works hard on its Research and Development and in its marketing tool to retain its competitive position. The popularity of

Wednesday, November 20, 2019

Literature Essay Example | Topics and Well Written Essays - 1500 words - 5

Literature - Essay Example He doesn’t have the handicap most literary characters have of catching onto something long after the reader has already figured it out. He is educated and ambitious, and entirely motivated to succeed, but this also leaves him vulnerable to failure. The love he shares with Medina-sarote is as stable as his existence I the world of the blind. She is very sweet and kind and while she enjoys Nunez’s tales of sight, she doesn’t believe him anymore than the rest of the village. The concept of a land of blind citizens is one that can be taken into multiple contexts. Every story from Plato’s the Allegory of the Cave to The Matrix has a metaphor of blindness verse truth. Well’s tale can just as easily be connected to Plato’s Allegory of the Cave as it is to Freud’s theory. The Allegory of the Cave is a metaphor in Platos Republic.   The story basically asks the reader to imagine a prisoner whose been confined since birth deep within a cave.   Their arms and head are confined so that they may only perceive one direction, staring directly at a wall.   Behind the prisoner is a fire and a pathway.   Along this pathway the prisoners captures walk and carry animals and cast shadows.   When the captures talk their words echo off the walls of the cave and the prisoners believe them to be coming from the shadows.   Plato presents all of the possibilities that fall within this situation.   He points out that if one prisoner wer e to escape their eyesight would be sensitive to the sun when they leave and if they were to return.   Platos purpose of telling this story is to show the human nature thats inherent in being naà ¯ve to reality.   It is often connected to the theory of George Berkeley, more simply put, that we dont truly know any object we see beyond our mental reaction. strange disease had come upon them and had made all the children born to them there—and, indeed, several older children also--blind. It was to seek some charm or antidote against this

Sunday, November 17, 2019

A passionate and powerful poet Essay Example for Free

A passionate and powerful poet Essay Sheenagh Pugh is for me, a passionate and powerful poet; the majority of her poetry has contained the themes of the earth and how it will be ruined if we are not careful. Even within her childrens poetry, these themes are prominent. The other major theme within the poetry of Sheenagh Pugh is the bible this theme is quite often in association with divine love for earth. She deals with this in a startlingly refreshing and compassionate way, often with the sense of melancholy but never with depression. Sheenagh Pugh refers in the title of The craft I left in was called Esau  that the pilots name is Esau and she is suggesting that mankind has made a bad bargain like Esau did in the bible. The settings of the poems are different from each other; The craft I left in was called Esau is set in an spacecraft while Do you think Well ever get to see Earth again, Sir? is set in a classroom on a different planet evoking memories of home.  In Do you think well ever see earth again, sir? the setting is in a classroom and the teacher referring about earth. Sheenagh Pugh has set this poem in another world and in a class because she wants to show how it would make us think of home. She is uprooted from her culture or roots and she speaks I cant fancy a tour through the ruins of my home which suggests that she has no intentions of seeing her old traditions and earth. The theme of Sheenagh Pugh poems are to present us with a sad view of the future and a grim warning of what could be. In the craft I left in was called Esau Sheenagh Pugh mentions People joked nervously; just like a plane flight this suggests that people are joking to make themselves feel better to forget the true purpose of this trip, to forget that theyll never return.  I would have you ten years before the flood: this image gives the picture of how extreme his eternal love is and to what extent it goes. This effect of this is dramatic to the reader and builds up tension. The language of the poem becomes more positive as it progresses. The first stanza up to line ten, with its image of a woman in a trip ready to leave and never to return. The questions in the second section of the poem suggest progress towards understanding and the exclamations in the final section give the impression of sadness and remorse. In the second part she mentions No bother, no big deal. I cant recall feeling sad, not then which suggests the mood that the person is in a sad mood. The poet says that she cannot remember being sad at that moment in time but in line 12 not then she indicates she did feel sad at some point. We dont exactly when, but at some stage, she felt remorse and sad. In do you think well ever see earth again, sir? Sheenagh Pugh has been critical of Earth. The but in line 11 signals a change in direction. The speaker changes his/her approach completely and becomes optimistic. Sheenagh Pugh uses alliteration should see something to describe some beautiful thing like a leaf. This type of language gives a dramatic effect as we start to feel as we are ruining the earth and how we will remember it in the grim future. Towards the end of the craft I left in was called Esau, the passengers looked back in line 20 as they struggle to look ahead. They are still looking back to what theyre leaving behind. She mentions that earth is quite small really compared to the rest of the universe. The poet compares Earth to a guesthouse and we are just passing time on it but Earth is our permanent home. This gives us a grim warning of what could happen if we are not to careful. In do you think well ever get to see earth, sir? The speaker says at the end Look at it with the inside of your head, look at it for later, look at it for ever, and look at it once for me which suggests that the speaker wished that he/she looked at these simple things the last time they saw them? The speaker regrets not savoring the little moments and this is what Sheenagh Pugh is trying to get over the message to us to look after the earth as well not see it again once it has gone.  The language and structure of Sheenagh Pughs poems are to convey that we have to look after earth. She gets this message thought by using language as alliteration like in do you think line 11 should see some and similes in the craft I left line 7 people joked neverously; like a plane flight to show us what can happen in the near future.

Friday, November 15, 2019

Short And Long Run Aggregate Supply Curve Economics Essay

Short And Long Run Aggregate Supply Curve Economics Essay Aggregate supply is the total supply of goods and services produced within an economy at a given overall price level within a specified time period. It is represented by the aggregate supply curve during a given time period that shows the total supply of goods and services that the firms are willing to offer to the economy during a specified time period at a given overall price levels. Normally, there exists a positive relationship between the aggregate supply level and the price levels upon which that annual supply curve has been made. Aggregate supply function of the economy is also referred to as total supply of the economy as shows the total supply of goods and services that the firms are willing to supply at given price levels. It also shows the capacity of the firms of the economy and the fact that the firms can supply the economy with the appropriate level of goods and services in order to satisfy the demands of the economy. Aggregate supply curves are made on the basis of long and short term which depicts the total supply function of the firms of the economy both in the long term and in the short term for the economy. There can be some shifts in the aggregate supply curve for the economy which can be attributed to number of different factors and variables affecting the economy. These factors can be many some of which may be the change in the size and quality of labor, the mere fact that the labor size has changed that is more and more labor is available to the firms for the production of their goods and services or that the labor which is already available to the economy has gained more and more skills due to which it has become easier to produce more for the economy. Other factors can be the change in technology or it can be said that the technological innovations can cause a shift in the aggregate supply curve of the economy.   Increase in wages, increase in production costs, changes in produce r taxes and subsidies, and changes in inflation can also be some of the driving factors in the shifting of the aggregate supply curve for the economy. Different schools of thoughts have different views of economics and therefore they have different approaches towards the determining of aggregate supply of the economy that is to be made to the economy. Aggregates supply is the function of aggregate availability of labor and other resources in the given time period and the price levels for the production of those goods and services that provide the aggregate supply of those goods and services to the economy. Short Run Aggregate Supply Curve Supply side of performance of the economy is the main determinant of the aggregate supply of the economy. Short run aggregate supply depicts the productive capacity of the economy and the costs of production of each sector. There may be a shift in the aggregate supply cure and this can be caused by the following factors: Changes made in the supply size and quality of labor force that are available to the economy. Changes in size and quality of capita stock through investment. Technological progress and the impact of innovation. Changes in the productivity of factors à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ both labor and capital. Changes in the wage costs per unit .i.e. wage costs per unit of output. Changes in producer taxes and subsidies. Changes occurring to the inflation expectations. Arise in inflation expectations are likely to boost wage levels and in affect cause the aggregate supply curve towards the inwards shift. Long Run Aggregate Supply Long run aggregate supply is determined by the productive resources available to meet demand and by the estimated productivity of factor inputs that are Land, Labor and capital. There is a clear distinction between the short run and long run aggregate supply cures. In the short run aggregate supply curve is dependent on the price levels for a particular output and therefore increase in price levels affects the supply of goods and services in the economy whereas it is not true for long term aggregate supply as they are thought to be independent of price levels in the long term. The productive potential of the economy in the long run is mostly driven by the improvements to be made in the productivity levels and by the expansion of the available factor inputs. Expansion of the available factor inputs can be made through the realization of more firms, a bigger and much better capital stock and an increase in the number of skilled labor force etc. due to these reasons long run aggregate supply curve is made vertical on the graphs. The classical model of economics defines the aggregate supply curve as being a vertical line at the full employment level of real production. The early Keynesian view describes the aggregate supply curve to be a parallel curve to the horizontal axis .i.e. a horizontal curve. It shows that the price level will remain same over the time period and the firms will have to manage their supply according to the available price level prevailing in the economy. The newer Keynesian view describes the aggregate supply curve in the two aspects .i.e. fixed money wage and variable money wage. According to the newer Keynesian view aggregate supply curve is the upward slopping curve at different wage levels for the economy. The supply side school of thought in the economics define the aggregate supply of the economy based on the fact that the aggregate supply is affected by the quality of labor and that the much higher prices are paid to the more skilled labor as compared to the less skilled or unskilled labor.

Tuesday, November 12, 2019

Sacred Spaced Ap Art History

Throughout history, monuments have been built to show power, wealth, and even conquest. Depending on a cultures value and tradition, the types of monuments can vary from era to era. However, the construction of sacred monuments has predated from the times of the start of civilization in Mesopotamia to even modern day. People have always created buildings to show their faith, and to honor their gods. In Ashokan India and ancient Greece, the creation of sacred spaces was very common. The creation of the Great Stupa in India and the Parthenon in Greece both were built for the honor and worship for the respective god and goddess for both nationIn India during the rule of the Buddhist ruler Ashoka, the Great Stupa of Sanchi was commissioned. The Great Stupa was considered to be one of the greatest monasteries patriotisms to Buddhism. Even though it can be dated back to Ashoka’s reign, its consists of many buildings and parts that was made overtime and well beyond the time period of Ashoka. The dome of the stupa is roughly fifty feet high and is filled with earth and rubble. The stupa would hold relics of the Buddha himself where the people of india would come to as a pilgrimage.The people of India would enter through the gateways of the stupa, walk down a path called the lower circumambulation, and climb up the stairs to the secon level to walk the second circumambulation of the stupa. Buddhist ventured the relics of Buddha through circumambulations, which was walking around the stupa in a clockwise manner, following the path of the sun and brining the worshiper into harmony with the universe. The Great Stupa itself had more than six hundred inscriptions showing the donations of hundreds of individuals that made the building of the stupa possible.Ancient Greece was also known for extravagant temples honoring their Gods. The Acropolis found in Athens is another example of elevation in attempt to get closer to the divinity. The Parthenon was built for Athena, t he city’s patron goddess and also the goddess of War. The Greeks built this large temple to thank Athena for the Salvation of Athens after their victory in the Persian War. Inside, there once stood a thirty-eight foot high statue of Athena with a winged Nike in her hand. On her sandal, there was a depiction of the centauromachy. On her shield were scenes of both the amazonomachy and he gigantomachy. All of these were battles the Gods fought in during the Persian War. The columns of the temple surrounded the statue in a symmetrical way that emphasized Athena’s importance as the centerpiece. On the outside of the temple were about ninety different metopes depicting gods and goddesses and a 590 foot frieze on the inside. Greeks were proud of the Parthenon, not only because it was considered a piece of art, but because it was also significant of their victory over Persia. They worshipped to Athena all over the Acropolis and also sacrificed animals such as oxen, goats and s heep.Sometimes worship was held in the form of social festivities honoring Athena. Sacred sites were greatly influenced by the cultures of each era, and had a impact on the lives of the people. The Great Stupa, which was open to all of India, attracted many buddhists and was a center for prayer. In ancient Greece, the Parthenon was used to worship athens main deity, Athena, and served as a place of worship to other gods as well. It was placed on a higher surface to show its importance, and the Great Stupa engraved inscriptions of the people who donated to the construction of the temple to show appreciation.

Sunday, November 10, 2019

Language Barrier Analysis

Language is defined as the words, their pronunciation, and the methods of combining them used and understood by a community. It is all around us everyday, being used by each individual to communicate with one another. Without it, the world would be at loss. Although language can act in a uniting fashion, it can also be a divisor between poeople and society. Just like for the two people, Tanya Barrientos and Amy Tan, language was used to unite each of them with their family yet caused problems to arise, which would divide them from their own people or society.Each author uses their own life examples relating the stories to each other yet one author is ostracized from her native people, the other, by an English speaking society. In this we are going to look at two stories side by side and how they relate to one another and how they differentiate. In Tanya Barrientos’ â€Å"Se Habla Espanol† she explains how she was born into a Spanish speaking family but when they moved t o American when she was three, her and her family stopped speaking English.They way she looked at it was back then, speaking Spanish meant all you could do was wait tables and clean hotel rooms and were constantly being looked down on and criticized. Because of this Barrientos enjoyed her Americanized self and that she often acted as to not know any Spanish to feel superior. She believed that by staying away from Spanish, that stereotypes would stay away from her. Once America changed its views on ethnic identity and people were celebrating the ethnic diversity, the Latino community was held together by the Spanish language, yet it was that which kept her apart.She finally decided to swallow her pride and set out to learn the language people assumed she already knew. Although she can follow a large part of Spanish dialogue, she still gets caught up over difficult construction. She believes there are others out there just like her though. In Amy Tans story â€Å"Mother Young† Amy takes a look on the various types of English she uses in her life. She talks about who and what had influenced this type of language. She also focuses on her mother who speaks what we know as â€Å"broken English† because of her mother being a Chinese immigrant.All of this starts with Tan realizing the different types of English she spoke and especially in front of her mother, in a way she has never heard her talk before. This brings in question who influenced her language and her mothers’ effect. Because of Tans mothers’ dialect she was often treated differently in a number of circumstances where as a normal English speaking person wouldn’t have been. Amy feared that because her mothers’ language was limited that people would think what she had to say was limited and that were the perception people got from her.This also caused the question of Amy’s mothers’ language possibly having an effect on limiting her abilities as well. Wh en looking at these stories side by side, the two have many similarities. To start off, they both involve their native language and the barriers that they put up. Both Tan and Barrientos stories involve a foreign language with effects their English language here in the US. This is seen in Tanya’s un-assured self as a Latino and Amy’s mothers broken English. In both a barrier seems to arise when it comes to language.When it came to Tanya Barrientos, people suspected she wasn’t really Spanish due to her trouble with the language. In Amy Tan’s story, her mother came to a barrier when people didn’t take her seriously because of her spoken English. Also, in each story the characters are faced with a sense of inequality. In Se Habla Espanol, Barrientos admits that she enjoyed that people told her she didn’t â€Å"look† Mexican and even denied knowing how to speak Spanish at times which made her feel superior, showing the race boundaries.Als o, there is a section in which they arrive to school late and are hackled for doing so. You can understand it is due to their race because they were generalized as â€Å"you people†. It’s also seen a great amount in Mother Tongue such as how Amy’s mother was treated because of her broken English causing Amy to many times have to speak for her mother. People assumed her mother was inadequate just because her language was limited. In both stories, each person feels a type of judgment from others.For Tanya, is was when the Spanish would notice her stumbling over her words in a difficult situation and for Amy is was how people assumed her mother was inadequate due to her broken English. One final comparison would be both of them challenging themselves to achieve an attainable goal in school that involved their language. Tanya Barrientos did rigorous course study work, taking numerous Spanish classes and even studying in abroad in Mexico to further help her develop h er Spanish speaking tongue.In Mother Tongue, we learn that although her natural skill lied in math and science, she challenged herself and declared herself an English major in college. Although there are a great amount of similarities between the two stories, they also differ in many ways. When it comes to immigration, Tanya Barrientos moved here when she was three years old with her parents hope of her and her siblings to speak nothing but English, but Amy Tan was born here, although her parents are Chinese immigrants. This caused a difference in which way they faced their language barriers.Tanya, although wanting to deny it in her earlier years, was trying so hard to reconnect with her cultural origin and learn their language to authenticate her Spanish heritage. Also so that she could communicate in the language both of her parents spoke to one another. Amy Tan was born here but that didn’t cause her mother to speak perfect English. Her mothers’ English was broken s o she grew up speaking English but listening to her mothers’ incorrect grammar, which influenced her grammatical growth.She wished her mother hadn’t had this impediment, which caused her to be viewed differently but wanted to use her mothers tongue as a guide for who would read the books she was writing. Another difference between the two would just be the point of view each story was written from. In Tanya Barrientos’ story, the main character was herself so it was a direct interpretation of her own experiences. In Amy Tans’ story, her mother was used as a main subject so it was written from how she herself viewed her mother and the events that occurred involving her.Another difference would be the associations made difficult due to the language barrier. For Tanya Barrientos, she struggled to communicate with natives or people fluent in speaking Spanish. Although she was born there and grew up with it through her family, she struggled to communicate effe ctively. In Amy Tans story, her mother had difficulty speaking with people whose first language was English and were effective in communicating so. Another difference would be how in Amy Tans â€Å"Mother Tongue† we learn that in many cases, her mother was given horrible service, acted as if they idn’t hear her or simply ignored due to her broken English. In Tanya Barrientos’ there were examples of her blatantly not using her Spanish speaking tongue to feel better about herself and to be viewed as â€Å"white†. All in all, both stories vary in many ways but are also similar. Their languages, their barriers and the situations that occur do present themselves in different ways for many but the underlying cause is there in universal orient. Although languages are vastly different, they all cause similar altercations.

Friday, November 8, 2019

Simon as a Christ Figure in Lo essays

Simon as a Christ Figure in Lo essays William Golding once believed in the idea that the educated, civilized people could do no wrong, but that is before the events of WWII forever changed his view of society (Spitz). In regards to that time, Golding once stated that, ...anyone who moved through those years without understanding that man produces evil as a bee produces honey, must have been bind or wrong in the head... (Spitz). With his new critical view of human nature, William Golding began work on the novel Lord of the Flies, with the intent to trace the defects of society back to human nature (Baker). Incorporating his experience teaching in England, William Golding creates a society on a deserted island with young schoolboys to show the true, violent nature of people, no matter how educated or civilized they are. The world Golding creates is representative of society as a whole as it demonstrates what happens when mankind fails to think logically and chooses to support ideas and the figures that present them, no mat ter how morally and legally wrong they are. To complete the allegory, Golding includes a young boy named Simon to represent Jesus Christ as Simon is an omniscient figure in a world where truth, knowledge, and reason have little importance. When Golding introduces Simon to the reader, he immediately distinguishes him from the rest of the boys by having him faint, which is a common ailment for Simon (Golding 20). This scene parallels the resurrection of Christ as Simon, who is momentarily weakened, is able to rise again and begin his new, yet short life on the island. With the beginning of his new life, Simon observes different aspects of the world around him to give him the vastly unappreciated power of omniscience. A striking example is when Simon makes the bold suggestion to the boys that the highly feared beast is merely a part of them. During one of the assemblies that takes place, Simon hesitantly stands and says, Maybe,...

Wednesday, November 6, 2019

The Free Market System essays

The Free Market System essays The free market system has been praised by many as the answer to the world's economic problems. It is the economic equivalent of democracy; every merchant is free to sell goods or services at a price determined by him- or herself. According to this system, the ideal is for an individual to pursue his or her own self-interest, which then culminates in a result that is also of benefit to society as a whole. The above view is fairly idealistic, and of course in reality circumstances often deviate from the ideal. Among the factors contributing to free market failure then include inapt government intervention, external factors, and a lack of relevant information. There has been considerable disagreement regarding the extent of government information that is proper for the free market system. This appears to be linked to political philosophy. Free market economists for example feel that government intervention should be minimized, while socialist economists feel that more state intervention is necessary. When government intervention is not optimized, the market outcome itself is less than optimal, and failure occurs, especially in terms of environmental exploitation. A potential solution could be government intervention by means of taxes, as well as education. Externalities include the cost to parties outside of the direct producer or consumer of goods. When these costs become too high, the market fails. Here proper monitoring practices can be implemented to ensure that the minimum impact occurs when a good is produced. It is also important to educated the public regarding the possible impact of production or consumption. When there is a lack of information regarding impact, the market may fail due to the consequent lack of resources. The solution in this case is appropriate education. With the correct strategies, is thus possible to optimize the free ...

Sunday, November 3, 2019

Quantitative Methods and Analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Quantitative Methods and Analysis - Essay Example Particular demographic information includes employees’ gender, age group, department, position, and length of tenure with the company. Job satisfaction and satisfaction with the benefits received are measured using a Likert-type scale from 1 to 7, with 1 representing a â€Å"Least Satisfied† measure while 7 represents a â€Å"Most Satisfied† measure. Employee gender is either male or female; age group was divided into three, with those belonging to age 16 to 21, 22 to 49, and 50 to 65. Employees were classified according to three possible departments: Human Resources, Information Technology, and Administration; they were classified as either hourly employees who were eligible for overtime pay, or salaried employees who were not eligible for overtime pay. Their tenure with the company was also noted in the database and subdivided into three levels: less than two years, 2 to 5 years, and more than 5 years. In today’s day and age, statistics finds more and mo re uses in the workplace. For example, statistics is used to find the demographic distribution of employees in the workplace (Black, 2010). Those working in the Quality Control department use statistics to determine the products that are of good enough quality to be distributed to the market. Managers use statistics to determine employee performance and operational costs and values. Employees use statistics to keep track of their performance level too, knowing very well that such figures may mean the difference between promotion and service termination (Anderson, Sweeney, & Williams, 2009). Any organization that uses appropriate and correctly interpreted statistics will truly benefit in providing a more scientific venue for their decision making needs. With the use of statistics, problems may be identified early on, and corrected as necessary (Rubin, 2009). Moreover, statistics also provides evidence and actual proof of where an organization may focus its resources, whether in the f orm of physical or human capital. As the rest of this report will illustrate, statistics may be used to determine the thoughts and feelings of an organization’s members. This is very crucial because human resource and the satisfaction and proper treatment of employees should be a major concern for any organization (Cook, 2008). In placing the focus on the information provided by the database, it was found that 61% of the surveyed employees were male and 39% were female. These figures indicate that while females have long been in the employed sector, employees are still predominantly male. Among male employees, 54% have been with the company less than two years, 32% have been with the company between two to five years, and 14% have been with the company more than five years. Among female employees, 21% have been with the company less than two years, 58% have been with the company between two to five years, and 21% have been with the company more than five years. These statisti cs show that female employees are more loyal career-wise because they tend to stay with their company for a longer period of time. When it comes to extrinsic job satisfaction, males and female tend to be similarly satisfied with a mean value of 5.4 for both genders. This value seems to translate to overall job satisfaction as there is a 41% chance that an employee’s overall job satisfaction level is at least 5.2. When classified according to department, majority of the employees were in

Friday, November 1, 2019

Precise Software Solutions Case Study Example | Topics and Well Written Essays - 1750 words

Precise Software Solutions - Case Study Example However, Precise will not be able to launch in 2000, because it does not have the human resources capabilities including technical personnel and sales team to develop the functionalities and sell product. Even if they try selling it earlier, it could lead to many short-term as well as long term-problems. Precise Software Solutions Introduction Organizations will always want to expand their markets, including the geographical markets as well as the product markets, so they can optimally tap the opportunities that may be available in those markets. When an organization finds that there are optimal opportunities in a particular product market, they will launch new products catering to that market. As new product launch can be the ‘key’ that enables the organization to open the ‘doors’ of success, organization can or need to come up new products or services at regular intervals or at appropriate times. However, one of the key issues regarding new product launche s is the functionality of the product and timing of the launch. Background and the Problem Precise’s existing operations Precise Software solutions, located in Westwood, Massachusetts, launched its first product in 1996 called Precise/SQL, which has applications in the performance management market. Within three years, this single offering had expanded into an optimal suite of performance management tools, mainly for Oracle databases and other software applications. With these products, Precise had built a strong reputation as a developer of high quality products, who can deliver products with all the functionalities, which they promised or advertised before the launch, without any fail. Although, Precise/SQL remained the company's core offering, and accounted for a major portion of the Precise's revenue, the management felt there is a good scope to launch a new product. New Product, Insight and its market The product is called Insight and is to be launched to cover the produ ct market of "performance management and availability". Broadly speaking, this market included products that measured and/or managed the efficiency and effectiveness of the various components of the IT system. Importantly, Dataquest estimated that this market to be $2.4 billion in 1999, with a doubling expected by 2003. With such high potential existing in that particular product market, Precise initiated plans to develop the software Insight. Through that product, as envisioned by its President and CEO, Shimon Alon, Precise thought they have an important new product, which can establish the company as a leader in the market on a much broader level. In addition, it would allow them to diversify its customer base, and importantly enable it to achieve its immediate goal of building Precise into a $100 million company. Main problems of functionality and timing However, the problem arose mainly regarding the launch timing of the product. That is, certain sections of the management are o f the view that if the product is launched at the Oracle Open World in September 2000 in San Francisco, it will get good visibility and reach among the target customer base. On the other hand, rest of the management opined that Insight should be launched as a Generally Available (GA) version after all its functionalities were developed. As it would take sizable time to develop those functionalities, they stated it would be better if the launch can be postponed by another year (2001). This divergence of views between the